The goal of Virtual Reality (VR) is to provide human beings with a virtual environment where we can interact with a computer just as we do in the real world. A VR tourism video works much like a normal video. They can be viewed on social media or websites, but unlike a regular video, the user is able to explore the entire scene whilst the video is playing.
VR in the travel industry include: Trial runs of attractions, hotels, and places of interest. Travelers can check out accommodations and locations before they book their trips, to see if destinations are worth the investment. In-flight entertainment etc.
One of the most common use cases of VR in tourism is creating virtual hotel tours. You can invite your potential guests to a virtual experience to present your rooms, amenities, and location.
You can easily use 360-degree photos or videos and add them to your website. So, your visitors will get an immersive experience and feel how it’s to be in your hotel. Improve your visuals with storytelling and make them watch the video like they are the main character in it.
Travelers are starting their vlogs one by one because people like watching travel videos! You can also take advantage of this rising trend and create virtual tours of travel destinations. You can be a tour company or a restaurant on the beach. No matter what your business does in the tourism industry, you can benefit from VR in marketing by creating virtual tours.
We include your business in the video in an organic way instead of turning it into an advertisement. Liz Travel & Tours is your experienced partner and can transform your travel destination into an attractive virtual environment.
Virtual Reality for museums and art galleries has been quite popular since the beginning of the pandemic. When people were locked in their houses, they fed their hunger for art by visiting museums virtually. But apparently, it will stay longer.
Google already has a huge collection of virtual museums under Google Arts & Culture. For example, it’s possible to visit The British Museum in London, the Van Gogh Museum in Amsterdam, the Guggenheim in New York City, and many more. Liz Travel & Tours offers Virtual Reality Solutions that will create a VR platform for all kinds of museums and art galleries.
Virtual reality can also share a glimpse of adventure. If you are selling adventure tours, you can create magnetic VR content that will attract your audience. Rock climbing, skiing, skydiving, bungee jumping, scuba diving, and more.
Videos of real adventurers or even animation videos can turn into your next amazing marketing material.
When people feel the adrenaline rising up in their body even just by watching the 360-degree videos, they will be excited to book their spot on your next tour.
Here is National Geographic’s underwater video to give you an idea.
Using virtual reality in tourism marketing strategy enables companies to :
Benefits of virtual reality in marketing come from the digital, so-to-say, more accessible experience representing the physical one. Therefore, VR technology is far beyond being limited to the gaming industry, and it is expanding its presence and impact in all industries like the wind.